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Last updated albums - Autumn/Winter 2018 Collection
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Fan Taken32 viewsAug 24, 2018
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Shoes118 viewsAug 03, 2018
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Photoshoot673 viewsAug 02, 2018
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Shoes (No Face)64 viewsJul 26, 2018
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Promotional151 viewsJul 26, 2018
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Sneakers (No Face)209 viewsJul 15, 2018
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Sneakers (Only Shoes)128 viewsJul 15, 2018
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Photoshoot800 viewsJul 12, 2018
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Photoshoot1146 viewsJul 12, 2018
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Promotional267 viewsJul 09, 2018
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Sneakers (Only Shoes)92 viewsJul 09, 2018
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Photoshoot1147 viewsMay 28, 2018

Home > Advertising & Campaigns > Puma > Autumn/Winter 2018 Collection
(Category) Albums Files
The DefyThis new training shoe features a crisp, white knitted upper that’s comfortable, breathable and supportive and also fits perfectly to your foot. PUMA‘s signature Formstripe is outlined on the lateral side in a mint green colorway, contrasting against the minimal upper. Black laces complete the look as does the pull tab upon the tongue and branded details continue in that turquoise hue upon the heel. Above the midsole are jagged hits of black, which add an edge to the practical sneaker and a chunky, textured monochrome midsole rounds out the look, with the PROFOAM sole providing additional cushioning and comfort.

Selena Gomez, a PUMA Global Ambassador and the muse for the DEFY sneaker spoke out on her involvement with the project, stating:

“To DEFY is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
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The AMP XT
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Defy Mid
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The California ExoticPulled from Puma’s storied archives, the sporty California shoe was born on the tennis courts in 1983 when Argentine grand slam champ Guillermo Vilas debuted them during competition.

Since then, the classic sneakers have become a streetwear staple, taking on a new name in tribute to the Golden State where they gained popularity. Made of nubuck and leather with metallic details, the California is well known for its low-slung design and thick rubber sole.

Gomez models a new iteration, the California Exotic, in two fresh colorways: tone-on-tone white and black metallic ash. She pairs her kicks with a sleek, retro-inspired activewear ensemble featuring a red, white and baby blue zip-up jacket and matching leggings, accessorized with oversized gold hoop earrings. Her long brown hair is styled with high-volume curls.

The new Exotic shoes are slated to launch on Aug. 2 in Puma stores and selected sneaker boutiques worldwide, as well as on Puma’s website. Additional California designs are reportedly in the works, as Puma looks to capitalize on the style’s fashion comeback.
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Last additions - Autumn/Winter 2018 Collection
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28 viewsAug 24, 2018
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32 viewsAug 24, 2018
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41 viewsAug 03, 2018
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181 viewsAug 02, 2018
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HQ293 viewsJul 27, 2018
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HQ296 viewsJul 27, 2018

Random files - Autumn/Winter 2018 Collection
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