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Last updated albums - Autumn/Winter 2018 Collection
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Sneakers (No Face)159 viewsJul 15, 2018
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Sneakers (Only Shoes)95 viewsJul 15, 2018
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Photoshoot627 viewsJul 12, 2018
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Photoshoot973 viewsJul 12, 2018
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Promotional197 viewsJul 09, 2018
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Sneakers (Only Shoes)72 viewsJul 09, 2018
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Photoshoot1064 viewsMay 28, 2018
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Sneakers (No Selena)239 viewsMay 28, 2018
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Promotional249 viewsMay 05, 2018
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The Defy City Contest (Rules)65 viewsMay 05, 2018
   

Home > Advertising & Campaigns > Puma > Autumn/Winter 2018 Collection
(Category) Albums Files
The DefyThis new training shoe features a crisp, white knitted upper that’s comfortable, breathable and supportive and also fits perfectly to your foot. PUMA‘s signature Formstripe is outlined on the lateral side in a mint green colorway, contrasting against the minimal upper. Black laces complete the look as does the pull tab upon the tongue and branded details continue in that turquoise hue upon the heel. Above the midsole are jagged hits of black, which add an edge to the practical sneaker and a chunky, textured monochrome midsole rounds out the look, with the PROFOAM sole providing additional cushioning and comfort.

Selena Gomez, a PUMA Global Ambassador and the muse for the DEFY sneaker spoke out on her involvement with the project, stating:

“To DEFY is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
5 19
The AMP XT
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Defy Mid
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Last additions - Autumn/Winter 2018 Collection
002~1545.jpg
35 viewsJul 15, 2018
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16 viewsJul 15, 2018
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5 viewsJul 15, 2018
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166 viewsJul 12, 2018
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UHQ117 viewsJul 12, 2018
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UHQ174 viewsJul 12, 2018

Random files - Autumn/Winter 2018 Collection
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