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Last updated albums - Autumn/Winter 2018 Collection
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Phtotoshoot577 viewsFeb 01, 2019
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Shoes183 viewsFeb 01, 2019
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Promotional36 viewsFeb 01, 2019
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Photoshoot1210 viewsDec 20, 2018
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Photoshoot815 viewsDec 20, 2018
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Promotional186 viewsDec 20, 2018
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Behind The Scenes393 viewsDec 05, 2018
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Selena (no face)132 viewsNov 07, 2018
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Photoshoot 21050 viewsNov 04, 2018
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442 viewsOct 17, 2018
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339 viewsOct 17, 2018
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Cali Women's Sneakers $90.0039 viewsOct 17, 2018

Home > Advertising & Campaigns > Puma > Autumn/Winter 2018 Collection
(Category) Albums Files
The DefyThis new training shoe features a crisp, white knitted upper that’s comfortable, breathable and supportive and also fits perfectly to your foot. PUMA‘s signature Formstripe is outlined on the lateral side in a mint green colorway, contrasting against the minimal upper. Black laces complete the look as does the pull tab upon the tongue and branded details continue in that turquoise hue upon the heel. Above the midsole are jagged hits of black, which add an edge to the practical sneaker and a chunky, textured monochrome midsole rounds out the look, with the PROFOAM sole providing additional cushioning and comfort.

Selena Gomez, a PUMA Global Ambassador and the muse for the DEFY sneaker spoke out on her involvement with the project, stating:

“To DEFY is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
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The AMP XT
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Defy Mid
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The California ExoticPulled from Puma’s storied archives, the sporty California shoe was born on the tennis courts in 1983 when Argentine grand slam champ Guillermo Vilas debuted them during competition.

Since then, the classic sneakers have become a streetwear staple, taking on a new name in tribute to the Golden State where they gained popularity. Made of nubuck and leather with metallic details, the California is well known for its low-slung design and thick rubber sole.

Gomez models a new iteration, the California Exotic, in two fresh colorways: tone-on-tone white and black metallic ash. She pairs her kicks with a sleek, retro-inspired activewear ensemble featuring a red, white and baby blue zip-up jacket and matching leggings, accessorized with oversized gold hoop earrings. Her long brown hair is styled with high-volume curls.

The new Exotic shoes are slated to launch on Aug. 2 in Puma stores and selected sneaker boutiques worldwide, as well as on Puma’s website. Additional California designs are reportedly in the works, as Puma looks to capitalize on the style’s fashion comeback.
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The Defy Luxe
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The CaliAll-New Silhouette Chanelling OG California and Court Vibes

Channeling West Coast vibes this season, the reimagined Cali silhouette is set to conquer the streets once again with two initial iterations for Autumn-Winter, the Cali Women’s and Cali Emboss Women’s.

A stylish evolution of the court-originated staple, the Cali Women’s boasts of an edgy look with progressive rubber tooling. The cool and understated sneaker appears in premium full leather uppers with fresh, tonal white colorway and contrast branding on the tongue. The Cali Emboss Women’s exudes effortless style in dreamy pastel tone of the bay area, decked with premium snakeskin embossed leather.

The Cali Women’s and Cali Emboss Women’s drops in select sneaker boutiques, PUMA.com and PUMA stores worldwide on October 2.
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Cali NubuckThe CALI Nubuck is an evolution of the classic PUMA California, Cali Nubuck stands out with stacked soles channeling laid back West Coast vibes. Purely updated with a soft nubuck upper, its patent details remains true to the original. Dropping in a soft, muted Elderberry colorway, it features tonal laces and contrast colored branding on the tongue. A certified streetstyle worn by Selena Gomez, these sneakers are a season must-have. The sneaker will be dropping on February 1st.
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Last additions - Autumn/Winter 2018 Collection
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